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02 / CASE STUDIES

From idea to impact.

Deeper stories about products I’ve built — the problem, the product decisions behind them, and the results.

CASE / 01Homecroo

Service business · Founder · Operations

Building, growing and managing a service business.

A cleaning services business connecting customers who needed reliable cleaning with solo subcontractors who needed steady work.

A$100K+Total revenue generated
15Months of operations
3Remote sales & admin staff managed
CASE / 02Housecroo

Home services · Founder · Lean operations

Building a lean business through resilience and technology.

A lean residential cleaning business, run with a custom operations platform I built to schedule and allocate work.

A$65K+Revenue generated
12Months of operations
1Custom operations platform built
CASE / 03KleenHire

Two-sided marketplace · Founder · Product Lead

Building, validating and evolving a two-sided marketplace.

A workforce platform that gives cleaning businesses reliable cover: vetted subcontractors on demand, close to the job.

214Registered users
A$2,195Revenue generated
18Paying customers
OPEN TO WHAT’S NEXT

Great products start
with a conversation.

Let’s build something meaningful